THIS IS WRM
With a majority of her friends becoming pregnant in her early thirties and complaining about the shortage of high quality maternity wear, the ESMOD graduate Leonie Mergen who worked at that time in high fashion, showcasing her collections at Berlin, London and Paris Fashion Week decided to change the scene within the fashion business. With White Rabbit, Leonie Mergen aspires to create a palette of everlasting seasonally undetached pieces that are designed and constructed to be worn before, during and after pregnancy.
THE MEANING BEHIND THE NAME
…a powerful symbol from Titians “Madonna of the Rabbit” to Lewis Carrolls “Alice through the looking glass”.
Symbolic for tenderness and sensitivity, luck and new beginnings, the white rabbit has been connected to the idea of pregnancy in various cultures for centuries.
Depicted in ancient artworks, where women are rarely illustrated with a baby bump, white rabbits signify rebirth and fertilely.
REINVENTING THE UNIVERSE OF MATERNITY WEAR
White Rabbit Maternity is a German luxury brand founded by Leonie Mergen in 2022 with the ambition to create everlasting maternity wear that is designed and constructed to be flexible throughout all stages of pregnancy and even accompany you before and after pregnancy.
White Rabbit Maternity came into existence due to the lack of high quality and fashionable maternity wear.
We are here to reinvent the world of comfortable and stylish knitwear for your comfort.
OUR APPROACH - we promise to be fully transparent in all production stages.
Focussing on elaborate design and a dedication to European craftsmanship, we maintain full control over the quality and perfection of each manufactured product.
With the design being carried out in Germany and the close collaboration with our production partner in Barcelona, we are able to adapt and react to special wishes of our costumers and clients.
Our yarns comply to all amendments of the German Ministry of Health and to the European Laws regarding the prohibition of the use of toxic substances in textile products.
In your time of pregnancy it is more important than ever that you are aware of your clothes origin. Using natural and ecological materials only, we guarantee that no toxic or synthetic particles can enter the body through the skin.